Connecting wines & spirits
to India's emerging market

Project India is Cellar 33's dedicated initiative aimed at connecting international wine and spirits producers with the growing Indian market. India is a vibrant and dynamic market, with increasing interest in high-quality wines and spirits. Through Project India, we help producers navigate this emerging market, making meaningful connections with local importers, distributors, and industry leaders.

How Project India Works

Our expertise lies in bridging the gap between international producers and India's diverse landscape. Every year, Cellar 33 participates in key wine and spirits events in India, such as Vinexpo and Prowine. We represent our partner producers in a collective booth under our brand, providing exposure and introduction to local importers.

Event Participation

Annual presence at Vinexpo India and Prowine India to showcase partner brands.

Market Knowledge

In-depth understanding of Indian market trends, distribution channels, and consumer preferences.

Personalized Representation

Acting as a commercial agent, we represent our producers to local partners, ensuring their stories and quality are shared effectively.

Our partner producers in India

We are proud to represent a diverse portfolio of artisanal wines, Champagnes, and spirits in the Indian market. Each of our producers brings a unique story and a commitment to excellence, perfectly suited for India's evolving consumer base.

Understanding the Indian Market

The Indian market is evolving rapidly, with increasing demand for premium wines and spirits among urban consumers. Understanding the local regulatory landscape, distribution challenges, and consumer preferences is essential for success."

Growing Demand

India has an expanding middle class with a growing interest in premium international wines and spirits.

Navigating Regulations

Learn about regulatory requirements and how Cellar 33 helps ensure compliance.

Market Reports

We provide detailed reports from our event participation and ongoing market research to our partner producers.

Expand Your Reach with Project India & Prowine Mumbai 2025

Are you ready to expand your presence in the dynamic Indian market? With Project India and Prowine Mumbai 2025, Cellar 33 offers international producers a unique pathway to enter one of the most rapidly growing markets for premium wines and spirits. Join our exclusive booth and leverage our established network to gain visibility, connect with key partners, and benefit from year-round support. Secure your spot today to be a part of this exciting journey.

Benefits

01

Cost-Efficient Market Entry

Share costs and logistics by participating in the Cellar 33 collective booth at Prowine Mumbai 2025.

02

Direct Market Access

Meet importers, distributors, retailers, and hospitality professionals from across India at Prowine Mumbai.

03

Targeted Exposure

Get direct introductions to local partners and gain visibility in a dynamic, emerging market.

04

Year-Round Support

Enjoy strategic guidance from our team, helping you navigate the complexities of entering and expanding in the Indian market.

05

Proven Track Record

Leverage our experience with past metrics, testimonials, and success stories from producers who successfully expanded in India through Project India.

Join Project India & Prowine Mumbai

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