About Us

Where Wine Expertise Meets Luxury Branding

At Cellar 33, we bridge the worlds of fine wines, luxury branding, and global distribution, connecting artisanal producers to discerning markets. Our passion is simple: to elevate the unique stories behind every bottle and bring them to wine lovers worldwide.

The Beginning: A Shared Vision for Excellence

Cellar 33’s story began in 2020, in the heart of Bordeaux, where founders Mattia Antonio Cianca and Amrita Singh crossed paths. Both were leading their own successful businesses—Mattia, an internationally recognized sommelier, and Amrita, an expert in luxury branding with a career that transitioned from fashion to fine wines.
Though they came from different backgrounds, their shared love for wine and commitment to excellence united them. Together, they realized they could create something greater—leveraging their combined expertise to champion small, artisanal producers on a global scale.

The Vision: Elevating Artisanal Wines to Global Prominence

With Mattia’s deep understanding of wine, hospitality, and service, and Amrita’s strategic insights into luxury branding, Cellar 33 was born in 2023. Their goal? To help boutique wineries gain the recognition they deserve by crafting compelling brand stories and expanding their reach to new markets.
Mattia’s background as a world-class sommelier gives him a unique understanding of what wine lovers are looking for, while Amrita’s luxury branding expertise ensures that each producer’s story is told in a way that resonates with discerning consumers.

Expertise & Credentials: A Commitment to Excellence

Mattia and Amrita are dedicated to mastering their craft, currently pursuing the world’s most prestigious wine certifications. Mattia is on the path to becoming a Master Sommelier, and Amrita is pursuing the title of Master of Wine. These certifications represent the pinnacle of achievement in the wine industry, placing them among the most elite professionals in the world.
Their combined knowledge and experience offer Cellar 33’s clients an unparalleled level of expertise, whether in wine selection, brand positioning, or market strategy.

Our Mission: Bringing Artisanal Wines to the World

At Cellar 33, our mission is clear: to elevate artisanal wines and spirits by connecting them to global markets. We work closely with small producers who are passionate about their craft, ensuring their products stand out in competitive markets through tailored export and marketing strategies.
Our expertise lies in blending the art of winemaking with the science of luxury branding, creating a platform that amplifies the voice of each winery and introduces their exceptional products to new audiences worldwide.

Our Values: Passion, Integrity, and Craftsmanship

At the heart of Cellar 33 is a passion for quality, authenticity, and craftsmanship. We believe in building lasting relationships with both our producers and clients, based on trust, transparency, and a shared love of fine wines. Each bottle tells a story, and we are here to help share it with the world.
We are committed to supporting artisanal producers, ensuring they maintain their identity and integrity while achieving the global recognition they deserve.

Contact us

We’d love to hear from you! Whether you’re a buyer looking to expand your portfolio or a producer interested in partnering with us, feel free to reach out. Let’s explore how we can work together to bring exceptional wines and spirits to discerning consumers.

© 2024